samantha.lenius@genusplc.com
608-846-1453 Ext. 50453
1525 River Rd. DeForest, Wisconsin, USA 53532

About Genus 

Genus is a world-leading animal genetics company. We partner with farmers to transform how we nourish the world – a mission important to a sustainable future. We do this by breeding better pigs and cattle, so farmers can produce high-quality meat and milk more efficiently and sustainably. We accurately select animals with desirable characteristics and use them to breed subsequent generations.

About ABS Global

Headquartered in DeForest, Wisconsin, USA, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. In bovine genetics, ABS serves more than 40,000 customers globally, including some of the world’s leading beef and dairy producers. ABS Global owns bull studs in Europe, North America, Latin America, and India, selling genetics to dairy and beef customers in North America, Latin America, Asia and Europe. ABS Global is a division of Genus plc.

About PIC

We apply science and economics to make a better pig. We improve the performance of our pigs by combining advanced science with a practical understanding of the biology of the pig and the needs of producers. We select traits that are commercially relevant for producers and fulfill market demands. And we focus on uncovering or developing technologies we believe will help accelerate the rate of genetic gain. We continuously invest in all levers of genetic improvement to create more value. We invest in population size, seek differentiated germplasm, and invest in better data capture and algorithms to improve the accuracy of our selection.

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